If you want to DOMINATE in network marketing on social media, there’s one shortcut that will skyrocket your success…

🔥 Find and study the winners in your category. 🔥

That’s right. Instead of reinventing the wheel, you copy what already works—but with your own twist.

The best part? You don’t need to be an expert. You just need to be a smart observer.

So in this post, I’m going to break down how to identify top creators, brands, and influencers crushing it in your space and how to reverse-engineer their success to grow your business faster.

This is how we build unstoppable content systems inside NetWave. 💥

Let’s go…

Step 1: Define Your Category & Home-Field Platform

Before we start tracking down the winners, we need to clarify your niche and your ideal content platform.

📌 Who is your target audience?
📌 What problem does your product solve for them?
📌 Which social platform does your audience hang out on the most?

👉 If your ICP (Ideal Customer Profile) is health-conscious moms, your category might be “Wellness & Home-Based Income.”

👉 If your ICP is young professionals looking for financial freedom, your category might be “Side Hustles & Entrepreneurship.”

👉 If your ICP is aspiring business builders, your category might be “Leadership & Online Business Growth.”

📍 Pick ONE main platform where your people are hanging out the most.
(Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.)

Step 2: Curate Your List of Category Winners

Now that you have your category and platform, it’s time to find the winners already crushing it.

Think of this like a series of concentric rings:

🎯 Core Winners (Direct Competitors & Influencers in Your Space)

🔹 These people are already serving your exact audience and winning big on your chosen platform.
🔹 They are your competition or potential collaboration partners.
🔹 They have proof of what works (so you don’t have to guess).

✅ Example:

• If you’re in network marketing for wellness, find top-performing wellness influencers, personal brand coaches, or business mentors.
• If you’re in financial freedom, look for creators who teach side hustles, investing, or passive income.

🔥 How to find them:

• Search for top hashtags in your niche.
• Check trending content in your industry.
• Look at the accounts your ideal customers already follow.
• Use the platform’s search bar to find high-performing posts.

📌 ACTION STEP: Write down 5-10 names and account handles of creators who are crushing it in your niche.

Secondary Winners (Adjacent Niches That Overlap with Yours)

These are creators who serve a similar audience but focus on a slightly different topic.

For example:

✅ If your business helps millennials achieve financial freedom, secondary winners might be:

• Real estate influencers
• Tax experts
• Wealth mindset coaches

✅ If your business helps moms start side hustles, secondary winners might be:

• Parenting bloggers
• Productivity influencers
• Self-care & wellness advocates

These people aren’t direct competitors, but their audience overlaps with yours.

🔥 Why this matters:

• You can model their content formats & engagement strategies.
• You can collaborate with them to reach their audience.
• You can get inspiration from what’s working in similar spaces.

📌 ACTION STEP: Write down 5-10 names and account handles of influencers in adjacent niches.

Outer Circle Winners (Completely Different Niches That Can Inspire You)

This is where you get the competitive edge.

The best marketers don’t just copy their industry… they pull inspiration from completely different spaces to create fresh, engaging content.

For example:

✅ If you’re in network marketing, you might study:

• Viral sports content
• Stand-up comedians (for storytelling)
• Tech influencers (for trend-hacking)

✅ If you’re in financial education, you might study:

• Fitness coaches (for motivation & transformation stories)
• Lifestyle bloggers (for aesthetic branding)
• Entrepreneurs (for business storytelling)

🔥 Why this matters:

• You see new content angles that your industry hasn’t used yet.
• You learn how to package information in unique, engaging ways.
• You stand out because you’re not just copying what every other network marketer is doing.

📌 ACTION STEP: Write down 3-5 names and account handles from completely unrelated but inspiring niches.

Step 3: Reverse-Engineer Their Winning Strategies

Now that you have your list of Category Winners, it’s time to deconstruct what makes their content work.

Here’s what to analyze:

🔥 1. Content Formats (What Type of Content Do They Make?)

Look at their most viral posts. What format do they use?

✅ Short-form video (Reels, TikToks, Shorts)
✅ Carousels (Instagram, LinkedIn)
✅ Long-form educational videos (YouTube, Facebook Lives)
✅ Text-based storytelling (LinkedIn, Twitter)

📌 ACTION STEP: Identify 3 content formats that work well in your category.

🚀 2. Engagement Hooks (How Do They Grab Attention?)

What kind of hooks do they use to make people stop scrolling?

✅ Contrarian statements: “You’ve been lied to about making money online…”
✅ Bold promises: “How I made $10K in 30 days WITHOUT running ads…”
✅ Shocking stats: “82% of women who make 6 figures online do this…”
✅ Relatable pain points: “Tired of working 9-5 and getting nowhere?”

📌 ACTION STEP: Write down 5 winning hook styles you can adapt for your own content.

💡 3. Call-to-Action (How Do They Turn Followers Into Buyers?)

Content without a clear CTA is wasted effort.

📌 What CTA styles do they use?

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📌 ACTION STEP: Note 3-5 CTA strategies that drive high engagement.

Step 4: Apply & Dominate (The NetWave Playbook)

Once you’ve studied the Category Winners, it’s time to adapt their strategies into your unique content system.

✅ STEP 1: Pick ONE platform to dominate (Home-Field Platform)
✅ STEP 2: Create content that models what’s already working
✅ STEP 3: Inject your own voice, style, and personal experiences
✅ STEP 4: Use NetWave’s guerrilla marketing strategies to grow fast 🚀

Here’s what happens when you do this:

🔥 You stop guessing what works and start executing with confidence.
🔥 You attract the right audience faster and build credibility quickly.
🔥 You generate more leads with less effort because your content is dialed in.
🔥 You scale your network marketing business with a SYSTEM instead of luck.

Are You Playing to Win or Just Posting Randomly?

Most network marketers struggle because they:

🚨 Don’t study what’s already working.
🚨 Post random content with no strategy.
🚨 Fail to connect with the right audience.

But YOU now have a blueprint to change that.

✅ Find the Category Winners.
✅ Reverse-engineer their success.
✅ Adapt their strategies to your own content.
✅ Plug into NetWave’s system to scale FAST.

🔥 Drop a 🚀 if you’re ready to build a content strategy that actually works.

Let’s go make waves.