Hey team, it’s Lusabara here and I am so pumped to share with you a weekly task that I promise will absolutely double your lead conversion rates. Now I know what you’re thinking – double conversions sounds impossible! But I’m telling ya, when you implement this, the floodgates are going to open and prospects are going to be joining your business left and right.
What am I talking about? I’m talking about adding one simple thing to your weekly routine – sending a customized video message to every single one of your leads and prospects! Now before you groan and think “ugh not another video, people hate those” let me tell you why this one task will change the game.
Videos are so much more personal than texts or social media posts. When someone receives a quick little video from you, it’s like you’re right there in the room having a conversation. They can see your genuine excitement and passion. You’re a real live person saying hello – not just a name on a screen. This builds instant connection and rapport.
Plus, the fact that it’s a video means you have their full attention for 30 seconds instead of them just scanning a text. You’ve captured their interest and can now effectively share your why or answer any questions in a relatable way. I promise leads that see your video message will be far more likely to respond than if you just sent a boring ol’ text.
But how do you find time to record weekly videos for all your leads? I hear you – we’re all busy. That’s why I say keep the videos short – 60 seconds MAX. Trust me, people’s attention spans are short these days. You want to engage them quickly with your message.
Focus on one simple thing to share per video. For example, one week share your exciting rankings progress or a new product launch you’re stoked about. The next share a quick tip that’s helped you recruit recently. Keeping the content focused and bite-sized makes it easy.
As for logistics, simply use your phone camera. No need for fancy equipment. Stand against a blank wall, get centered in frame, hit record, and go! No do-overs needed. The authentic and casual vibe comes through better than perfect lighting. Plus it takes mere minutes to film versus hours of setup.
The best part is you can pre-record a video or two on the weekend when you have more free time. Then space them out to send one each morning for the next week or so. Boom – your video obligation is done in literally 15 minutes but the impact and follow ups will keep coming.
I also recommend customizing each video message a little. Address the prospect by name if possible to make it feel personal. Or mention how their area is really heating up if you’re reaching out locally. Minor tweaks like this make a world of difference in how your message will land.
Once you send the videos out, follow up within a day or two of each one. Say something like “Hope you enjoyed the quick update! Let me know if you have any other questions.” This gives them an easy way to respond and continue the dialogue.
The key is consistency. Make these weekly videos a non-negotiable part of your routine like posting on social or making calls. It seems like just a small task but it’s really one of those “huge actions creates huge results” things.
I remember when I first started doing weekly videos my message response rates increased by over 90% compared to previous weeks. Seriously! And that was just from adding one simple little thing to my system. I’ve now converted dozens of prospects into my business this way who may have otherwise fallen by the wayside.
I want that for all of you on my team too. So go – get recording! Film a fun 60 second update to kick off this new weekly habit. See the magic it creates. You’ll be so glad you did and so will your checking account. I can’t wait to hear all about your new leads rolling in because of it. Let’s go crush it this week team!
Cheers to your success! Talk soon,
