If you’re a business owner who wants to market your business online but hasn’t figured out how to do it, then then this might probably be the information you’ve been looking for.
We often hear of companies that haven’t been doing well with traditional marketing but have become really successful with online marketing. Not only have these companies developed a website but they have mastered a step-by-step formula for marketing their business online.
This Formula consists of 5 easy steps as follows:
Step 1: Own A Website
The first step toward marketing your business online is owning a marketing-friendly website. A website is a representation of your business online. Similar to how your office creates an impression on your visitors so does your website. So the first impression always counts.
One of the worst things you can do to yourself has a good business with a bad website.
Step 2: Offer Valuable Information
Studies show that more than 80% of people who go online, search for information that adds knowledge to their brain banks while the other 20% go online to purchase goods and services. Your website should also be the same. 80% of your information should provide value and 20% or less should be about sales.