Why Following Up is Your Secret Weapon
Hey, rockstar! 🌟 So, you’ve been creating killer content, making new connections, and inviting people to check out your business. But here’s the million-dollar question: Are you following up?
You see, in the world of network marketing, the fortune is truly in the follow-up. It’s where the magic happens, where you turn those initial sparks of interest into full-blown business relationships. But let’s be real—following up can feel like the scariest part of the process. What if they’re not interested? What if they think you’re pushy? What if they ghost you? 😱
Take a deep breath and relax. I’m here to show you how to make follow-ups not just effective but also fun and totally stress-free. By the end of this post, you’ll be a follow-up ninja, sliding into DMs with confidence and charm. Ready to get started? Let’s dive in!
Step 4 of Your DMO: Follow-Up with ANY 5 People a Day
Before we break down the follow-up process, let’s revisit our good ol’ Daily Method of Operation (DMO). This is the blueprint for your network marketing success, the daily actions that, when done consistently, will grow your business like wildfire.
Here’s a quick recap:
- Create 3 Pieces of Content
- Meet 5 New Contacts a Day
- Invite 5 People to Look at a Presentation
- Follow-Up with Any 5 Prospects
- Get 3 Prospects to Watch a Video or Attend a Presentation
Today, we’re zooming in on Step 4: Follow-Up with Any 5 People a Day. This could be someone you invited yesterday, someone who watched a presentation last week, or even someone you haven’t spoken to in a while. The key is to keep the conversation going and build those relationships.
Why Follow-Up is a Non-Negotiable in Network Marketing
Let’s get one thing straight: If you’re not following up, you’re leaving money on the table. Big time. Following up is the bridge between a casual conversation and a committed business partnership. It’s how you show your prospects that you’re serious, reliable, and ready to help them succeed.
But here’s the kicker: most people are TERRIBLE at following up. They either don’t do it at all (because they’re too scared), or they do it in a way that feels awkward and forced. That’s where you’re going to be different.
By mastering the art of the follow-up, you’re not just staying top of mind—you’re building trust and showing your prospects that you care about their success.
The 3 Types of Prospects You Should Be Following Up With
Now that we’ve established why follow-up is crucial, let’s talk about who you should be following up with. Not all follow-ups are created equal, and it’s important to tailor your approach based on where your prospect is in the process.
1. The Warm Prospect
This is someone you’ve recently connected with, maybe through social media or a mutual friend. They’ve shown interest in what you’re doing but haven’t taken the next step yet. Your job? Gently nudge them forward.
Example Follow-Up:
“Hey [Name], I hope you’re doing great! I wanted to check in and see if you had a chance to watch the video I sent. I’m really excited about what we’re doing, and I think you’d be a perfect fit. What did you like best about it?”
2. The Ghosted Prospect
Ah, the dreaded ghoster. You’ve sent them information, maybe even had a great conversation, and then… crickets. It’s easy to get discouraged when this happens, but don’t take it personally. People get busy, and sometimes they need a little reminder.
Example Follow-Up:
“Hey [Name], I know life gets crazy, and I’m sure you’ve been busy. Just wanted to check in and see how things are going. No pressure at all—I just didn’t want to drop the ball on our last conversation.”
3. The Reconnecting Prospect
This is someone you haven’t spoken to in a while. Maybe they weren’t interested before, or maybe you just lost touch. Now’s the time to rekindle that relationship and see if their situation has changed.
Example Follow-Up:
“Hey [Name], it’s been a while! I was thinking about you the other day and wondered how things are going on your end. I’d love to catch up and see what you’ve been up to. Let’s chat soon!”
The Witness Protection Follow-Up: How to Handle Prospects Who’ve Disappeared
We’ve all been there: You send someone a video, they say they’ll watch it, and then they drop off the face of the earth. It’s frustrating, but it’s also super common. The good news? There’s a way to handle this without coming off as pushy or desperate.
Introducing the Witness Protection Follow-Up—a simple script that lets you re-engage with ghosted prospects while respecting their boundaries.
Here’s How It Works:
- Acknowledge the Relationship: Start by letting them know that your relationship is more important than any business opportunity.
- Remove the Pressure: Make it clear that it’s okay if they’re not interested and that you won’t bring up the business again unless they’re ready.
- Reaffirm the Friendship: Let them know you still value their friendship and would love to hang out or catch up, business talk aside.
Example Follow-Up:
“Hey [Name], just wanted to reach out and say that our relationship means more to me than anything else. It’s totally okay if you’re not interested in my opportunity—I promise I won’t bring it up again unless you want to. Let’s grab coffee soon and catch up on life!”
This approach takes the pressure off both you and your prospect. It shows that you’re not just in it for the sale—you genuinely care about maintaining a positive relationship.
The Follow-Up Mindset: Focus on Activity, Not Results
Here’s the truth about follow-up: It’s all about the activity, not the outcome. You might follow up with five people today and get five “no’s,” or you might get one “yes” and four crickets. That’s okay! The important thing is that you’re doing the work and putting yourself out there.
Why This Mindset Matters:
- Less Pressure: When you focus on the activity, the fear of rejection starts to fade. You’re not worried about getting a “yes” or a “no”—you’re just focused on reaching out and keeping the conversation going.
- Consistency: The more you follow up, the more comfortable you’ll get with the process. It becomes second nature, and before you know it, you’ll have a pipeline full of prospects who are eager to work with you.
- Building Momentum: Every follow-up is a step closer to your goals. It’s like planting seeds—some will sprout right away, and others might take a little longer, but if you keep planting, you’ll eventually see a garden full of success.
Practical Tips for Mastering the Follow-Up
Now that you’ve got the mindset down, let’s talk about some practical tips to make your follow-ups as smooth and effective as possible.
1. Schedule Your Follow-Ups
Don’t leave follow-ups to chance. Schedule them into your day like any other important task. Whether it’s during your lunch break, while waiting in the car, or after dinner, make sure you’re carving out time to reach out to your prospects.
2. Keep It Short and Sweet
Your follow-ups don’t need to be long or complicated. In fact, shorter is better. A quick message to check in and see how they’re doing is all it takes to keep the conversation going.
3. Use Reminders
Life gets busy, and it’s easy to forget who you need to follow up with. Use a CRM (Customer Relationship Management) tool, a spreadsheet, or even a simple notebook to keep track of your prospects and set reminders for when to follow up.
4. Mix It Up
Don’t always rely on the same follow-up method. Sometimes a text message works best, other times a phone call, and sometimes even a quick voice note can make a big impact. Mixing it up keeps things fresh and shows your prospects that you’re genuinely interested in connecting.
5. Stay Positive
Rejection is a part of the game, but it doesn’t have to bring you down. Keep a positive attitude, and remember that every “no” brings you one step closer to a “yes.” Plus, even a “no” isn’t always final—situations change, and a prospect who isn’t ready today might be ready tomorrow.
The Compound Effect of Consistent Follow-Ups
Here’s where the magic happens: When you consistently follow up with your prospects, you’re creating a compound effect that will pay off big time. It might not happen overnight, but over weeks and months, those follow-ups will start to add up.
What is the Compound Effect? The compound effect is the principle that small, consistent actions, when done over time, lead to massive results. In the context of follow-ups, it means that those daily check-ins will start to create momentum in your business. Prospects will start reaching out to you, referrals will come your way, and before you know it, your business will be thriving.
Why Consistency is Key
It’s easy to get discouraged if you’re not seeing immediate results, but remember that every follow-up is a seed planted. Some seeds sprout quickly, while others take time to germinate. By staying consistent, you’re ensuring that your garden is always growing, even if you can’t see the results right away.
Turning Follow-Ups into a Game: How to Make It Fun
Let’s face it: Following up can feel like a chore, especially if you’re not seeing immediate results. But what if you could turn it into a game? Here are some fun ways to keep yourself motivated:
1. Set a Daily Goal and Reward Yourself
Make it a goal to follow up with five people a day, and reward yourself when you hit that goal. It could be something small like a favorite snack, or something bigger like treating yourself to a movie night.
2. Track Your Progress
Create a visual chart or use an app to track your follow-ups. Seeing those numbers go up can be incredibly motivating and give you a sense of accomplishment.
3. Challenge a Friend
Find an accountability partner and challenge each other to see who can do the most follow-ups in a week. A little friendly competition can make the process a lot more fun.
4. Celebrate the Wins
Even small wins deserve to be celebrated. Did you get a positive response from a follow-up? Did someone say “yes” to watching a presentation? Celebrate those moments and use them as fuel to keep going.
The Long-Term Benefits of a Strong Follow-Up Game
By now, you should be convinced that follow-up is not just a task to check off your list—it’s a powerful tool for building relationships, growing your business, and achieving long-term success.
Here’s What You Can Expect:
- Stronger Relationships: Follow-ups show that you care about your prospects beyond just making a sale. This builds trust and deepens your relationships, making it more likely that people will want to work with you.
- Increased Conversions: The more you follow up, the more likely you are to convert prospects into customers or team members. Remember, it often takes multiple touchpoints before someone is ready to make a decision.
- Greater Referrals: Happy prospects are more likely to refer you to others. By staying in touch and providing value, you’re positioning yourself as someone they want to recommend.
- Sustainable Growth: Consistent follow-ups create a steady pipeline of prospects, ensuring that your business continues to grow over time.
Final Thoughts: Follow Up Like a Pro and Watch Your Business Thrive
There you have it—everything you need to know about mastering the art of follow-up in your network marketing business. By focusing on the activity, staying consistent, and making the process fun, you’ll not only grow your business but also enjoy the journey.
Remember, follow-up is where the magic happens. It’s the key to turning casual connections into committed partners, and it’s your ticket to long-term success. So, go out there, start following up, and watch your business soar!
P.S. If you’re still feeling unsure about how to follow up effectively, or if you just need a little extra motivation, don’t hesitate to reach out. We’re all in this together, and I’m here to help you every step of the way. Let’s make those follow-ups count!
