If you’re in network marketing, listen up.

Content is changing FAST, and those who adapt will dominate.

Most people are still stuck doing 2020 marketing in 2025—and they wonder why their engagement is flatlining and their recruits are ghosting them.

But here’s the good news…

If you understand these 7 shifts in content, you’ll not only stand out in your niche, you’ll attract more prospects, close more sales, and build a business that never stops growing.

Let’s break it down.👇

1. People Buy from People, Not Brands

This is why storytelling will always win.

People don’t want just another “How to make $10K/month in MLM” post.
They want to connect with a real person who’s been through the struggle, felt the pain, and figured it out.

🔥 What to do instead:
✔ Document your journey. Share the highs, the lows, the wins, the lessons.
✔ Create a “behind-the-scenes” series. Show what it’s really like to grow in network marketing.
✔ Tell stories of transformation. Talk about people on your team who’ve won because of your mentorship.

🚀 Example: If you’re in health & wellness, don’t just post “5 benefits of collagen.”
Instead, share the story of how you used to feel sluggish every morning, but after adding this to your routine, your energy is through the roof.

People follow people, not products.

2. The Stickiest Content is Format-Driven, Not Just Info-Driven

Most people create random content.

But the best creators and marketers? They create formats.

🔥 Think:
✔ “60-Second Business Tips” – A daily bite-sized tip for your audience.
✔ “Behind the Build” – A weekly breakdown of what’s working (or failing) in your business.
✔ “Network Marketing Myths” – A recurring series where you debunk MLM misconceptions.

🚀 Why this works:

• People remember formats, not just facts.
• If you make something unique, it becomes part of your brand.
• It makes you bingeable. Your audience knows what to expect and keeps coming back.

3. Less Fancy, More Real (Drop the Overproduction)

Most network marketers are trying to be “influencers” instead of entrepreneurs.

They over-edit their videos. They make everything “look perfect.”

But people don’t trust polished. They trust raw and real.

🔥 What to do instead:
✔ Ditch the high-production fluff. iPhone videos outperform polished ads.
✔ Talk to the camera like you’re FaceTiming a friend.
✔ Keep it simple. A 30-second raw testimonial is more powerful than a 5-minute sales pitch.

🚀 Example: Instead of spending hours editing a “perfect” sales video, just hop on Instagram stories, talk about your product like you’re recommending it to a friend, and watch your engagement skyrocket.

4. “News Aggregators” Will Lose – Unique POV Wins

99% of marketers just copy-paste what they see.

🔥 The winners?
✔ They don’t just share info—they add their own spin.
✔ They have a unique voice that makes people stop scrolling.
✔ They challenge industry norms and say things others won’t.

🚀 Example:
Instead of posting generic “success stories,” why not share the ugly truth about network marketing?
❌ “You don’t need a big following.” → ✅ Actually, you do. Here’s why building an audience matters.
❌ “Anyone can do this.” → ✅ Only action takers will win. Lazy people, keep scrolling.

Have a strong stance. People follow leaders, not echo chambers.

5. The Most Underrated Content Strategy? DMs & Stories

Everyone is obsessed with feed content.

They post, post, post… and wonder why no one engages.

But where do most conversations actually happen?
🔥 DMs
🔥 IG & FB Stories

Stories and DMs are where relationships are built.

🔥 What to do instead:
✔ Ask questions in your IG stories. Get people engaging with your content.
✔ Use the poll sticker. Give people an easy way to say “yes” without pressure.
✔ DM people who engage with your stories. They are your warmest leads.

🚀 Example:
Post a poll: “Are you struggling with XYZ?”
Then DM the people who vote yes: “Hey, saw you voted! I struggled with this too—what’s been the hardest part for you?”

This opens the door without feeling salesy.

6. Stop Creating for YOU—Start Creating for THEM

Most people create content with the wrong mindset:
❌ “I want more engagement.”
❌ “I want more followers.”
❌ “I want to make more money.”

🚀 Shift this instead to:
✅ “How can I help my audience get a win today?”
✅ “What’s something valuable they’d share with their friends?”
✅ “How can I make them FEEL something?”

🔥 What to do:
✔ Teach something actionable. (Give people a quick win they can use TODAY.)
✔ Solve a pain point. (Talk about the problems your audience is actually facing.)
✔ Make people feel SEEN. (Relatable content makes people go, “Omg, that’s ME!”)

🚀 Example:
Instead of just saying “Join my team! We’re crushing it!”
Say: “I used to feel stuck in my job, barely making ends meet. Now, I wake up to residual income every month. If you’re tired of feeling stuck, let’s chat.”

7. Personal Brands Are Still Undervalued—Start NOW

Zuckerberg, Elon, even Jeff Bezos—they’re all making content now.

Why? Because attention is the most valuable asset today.

🔥 Takeaway:
✔ Your personal brand is your biggest competitive advantage.
✔ If you’re not building an audience now, you’re already behind.
✔ Network marketing = people business. The more people who know, like, and trust you, the easier your business becomes.

🚀 What to do now:
✔ Post 3x per week. Share stories, results, and lessons.
✔ Show up daily in stories. Keep your audience warm.
✔ Engage with 10 new people per day. Grow your network.

The Future of Network Marketing = Content + Community

If you’re still doing “old school MLM”, you’re already behind.

The future belongs to those who master content, conversations, and community.

If you’re serious about building a real, profitable business, drop a 🔥 in the comments.

We’re building a movement of network marketers who do things differently.

Ready to join us?