As network marketers, we’re constantly tweaking our systems to attract, engage, and enroll prospects more efficiently. But for a long time, like many others, I was struggling to convert the steady stream of leads I was generating into partners and sales.
My funnel seemed stuck – people were interested in my content but not taking the next step. That’s when I realized I needed to get creative and start hacking my process with new strategies beyond the standards. And boy did it pay off!
In this article, I’ll share the five unconventional funnel hacks I tested that completely transformed my business results by dramatically boosting my conversion rates. With a little tweaking, these approaches could work wonders for you too. So let’s dive into what drove my numbers through the roof!
Hack #1: Add Social Proof
Early on in my prospecting, I noticed people were hesitant due to skepticism around MLM opportunities. So I decided to get bold with social proof by sharing real customer stories and testimonials earlier in my process.
Rather than waiting until the end, I started weaving in short first-hand accounts from partners throughout my lead magnets and follow-up series. Simple quotes like “This training totally changed my mindset…” helped establish trust fast.
I saw a 27% increase in webinar registrations alone after adding this extra social reinforcement earlier. Don’t underestimate the power of proof!
Hack #2: Offer A Mini-Course
While my lead magnets like eBooks and checklists were engaging prospects, not enough were converting to the next steps. I wanted to deepen engagement further before pitching anything salesy.
So I created a free 3-part “Intro to Network Marketing Success” video series covering the basics as part of my follow-up sequence. Over three weeks, leads received bite-sized lessons building on each other.
This allowed me to develop true relationships first before inviting people to learn more. It doubled my booking percentage from the ensuing strategy sessions I offered – people were far warmer.
Hack #3: Send Video Follow Ups
Staying consistent with nurturing leads is so important. But I found many were lost to follow up burnout trying to reach out to dozens of people each week the traditional way.
I started recording brief 2-minute weekly video updates discussing my week, sharing tips or highlighting a business win. These personalized clips were so much easier to mass produce on a schedule.
Leads also responded much better to the human touch of video versus more robotic phone or email sequences. It streamlined my process while strengthening bonds twice as fast. A true time saver!
Hack #4: Offer Multiple Entry Points
When analyzing my funnel, I noticed prospects would get stuck after consuming different lead magnets depending on their interests and stage. I needed more on-ramps for varying comfort levels.
So I created a selection of lower commitment entry points like a free tool, mini-course, or private community in addition to my main offer. This allowed curious souls to dip their toes in at their pace.
Giving varied testing options that gradually increase investment has boosted my capture rates by 15% as people can now engage on their terms. Multiple entry points expand your reach.
Hack #5: Add Urgency
While value and education are key, I also wanted to give people that extra nudge to take action versus procrastinating. So I started strategically introducing urgency into my sequences.
For example, I’d close limited-time webinar trainings with a hard deadline and remind people spots were filling fast. For one-on-ones, I blocked out specific weekly slots to schedule around.
Simple urgency like this increased my booking percentages by 30% as people didn’t want to miss opportunities. Just be sure it’s not pushy – subtle is best!
I hope some of these funnels hacks inspire you to test fresh approaches. Let me know if you have any other questions! For details on the thriving NetWave opportunity, simply leave your contact info below.