The Outdated Method That’s Holding You Back

Alright, let’s get real for a second. If you’ve been in network marketing for more than a hot minute, you’ve probably heard the same advice over and over again: “Start by talking to your family, friends, neighbors, classmates, and anyone who will listen.” And while there’s nothing inherently wrong with this advice—it’s how most of us got started—let’s be honest: it’s a bit like throwing mud at a wall and hoping something sticks. Sure, you might get a few leads here and there, but it’s not exactly the most efficient way to build a business, is it?

The problem with this approach is that you’re not generating laser-targeted leads. You’re just hoping that someone, anyone, will be interested in what you have to offer. And more often than not, the success rate is small—frustratingly small.

But what if I told you there was another way? What if, instead of chasing people down, you could position yourself so that people are attracted to you and what you have to offer? What if you could flip the script and become the hunted instead of the hunter?

Enter Attraction Marketing (or, as Mike Dillard calls it, Magnetic Sponsoring). This is the secret weapon of the top earners in the network marketing profession. I’m talking about big names like Brian Tracy, Tim Sales, Jim Rohn, Eric Worre, and the modern online MLM rock stars like Mike Dillard, Daegan Smith, Ray Higdon, Holton Buggs, and Tim Erway. What do these legends all have in common? What makes them stand out in a crowded market? What makes people seek them out instead of the other way around?

They all understand and master the principle of attraction marketing. They’ve positioned themselves in such a way that people feel a need to seek them out for help, advice, and solutions. And the best part? These people follow whatever they’re told because they see these leaders as authorities in their field.

The Attraction Marketing Paradigm Shift: From Hunter to Hunted

So, what exactly is attraction marketing, and how can it revolutionize your network marketing business?

Attraction marketing is all about positioning yourself as a leader and an authority in your niche. Instead of chasing people down, you create value that draws people to you. It’s about creating a personal brand that resonates with your target audience, so they come to you wanting what you have to offer.

Imagine a world where hundreds of people are chasing you, begging to join your opportunity. Imagine getting calls every day from total strangers who are excited to work with you. This isn’t some fantasy; it’s the reality for those who understand and implement attraction marketing.

Here’s how it works in five powerful steps:

Step 1: Traffic & Prospect Generator

Let’s start with the first step: generating traffic and prospects. Imagine waking up to dozens of new leads in your inbox every morning—people who are genuinely interested in what you have to offer. This is the dream, right? But it’s entirely possible with the right strategies in place.

Your first goal is to get as many eyes on your offer as possible, but not just any eyes—the right eyes. You need to target your true market, the people who are most likely to be interested in your opportunity. This is where mass-market advertising comes into play. Whether it’s through capture pages, postcards, classifieds, pay-per-click ads, or display ads, your aim is to attract leads 24/7.

But here’s the kicker: not all traffic is created equal. You don’t just want any old traffic; you want highly targeted traffic. Think of it like fishing. You don’t just throw a line into any body of water and hope for the best. You go where the fish are, and you use the right bait.

“Trying to generate leads without a strategy is like trying to catch a fish with a doughnut. Sure, you might get a bite, but it’s not exactly what you’re after.”

Actionable Advice: Focus on creating ads and content that speak directly to your target market. Use language that resonates with their pain points and desires. The more targeted your approach, the higher your conversion rates will be.

Step 2: The Marketing Pipeline

Once you’ve got traffic, the next step is to guide those prospects through your marketing pipeline. This is where you start building relationships and trust with your leads. The first purpose of the marketing pipeline is to capture the attention and time of your prospects by providing valuable information that benefits them, not you.

The marketing pipeline is your secret weapon for keeping prospects engaged. With the advent of technology, you can now send powerful automated emails to your leads, keeping them warm and moving them closer to making a purchase or joining your team.

Your autoresponder plays a crucial role here. First, it keeps your prospects in the loop by delivering valuable content regularly. Second, it positions you as a leader worth following. Third, it promotes and induces the sale of an inexpensive product through direct response marketing—this could be an eBook, a mini-course, or a low-cost product that solves a specific problem for your prospect.

“Think of your marketing pipeline like a really good Netflix series. Each email or piece of content is another episode that keeps your audience binge-watching, waiting for the next one to drop.”

Actionable Advice: Set up a robust autoresponder sequence that delivers value over time. Don’t just hit your prospects with a hard sell right out of the gate. Build trust, provide value, and then make your offer.

Step 3: The Cash Register

Here’s where things start to get exciting: making money. The cash register is your order processing system, which can be online or offline, and it’s designed to produce retail cash and create customers 24/7. This money helps pay for your advertising, so you can afford to keep advertising and generating more leads.

The beauty of the cash register step is that it allows you to generate income even if your prospects don’t join your network marketing opportunity right away. By retailing related products—like an informational DVD, an eBook, or a training program—you’re still making money while also providing value to your prospects.

This is where the concept of “self-liquidating offers” comes into play. Essentially, you’re offering a low-cost product that not only adds value but also covers the cost of acquiring new leads. This keeps your advertising budget healthy and ensures that you can keep scaling your business.

“Think of it like those irresistible checkout line impulse buys. You’re not just selling them a pack of gum—you’re selling them the sweet taste of success.”

Actionable Advice: Develop or source a low-cost product that you can sell to your prospects. This product should be closely related to your main offer and should provide immediate value to your customers. The revenue generated from these sales will help fund your ongoing marketing efforts.

Step 4: The Retail Product

The next step is all about the retail product. The product you and your system market should be intimately connected to your network marketing opportunity. This could be anything from educational materials to tools that help people succeed in network marketing. The key is to provide value whether or not the prospect decides to join your opportunity.

Here’s why this step is so powerful… even if your prospect doesn’t join your business right away, they still walk away with something valuable. And because they’ve received value from you, they’re more likely to trust you and eventually join your team.

For example, I like to retail products like the “Conquer the Internet” DVD, which teaches network marketers how to build their business online. This is something that benefits them whether they join my opportunity or not. When I meet offline prospects who are new to network marketing, I retail the “Brilliant Compensation” DVD, which explains the strength of network marketing and how they can benefit from it.

The beauty of this approach is that it doesn’t matter whether your prospect gets involved in your opportunity or not—you’re still making money and providing value.

“It’s like offering someone a free sample at the grocery store. Even if they don’t buy the whole pie, they’re walking away with a taste—and they’ll remember who gave it to them.”

Actionable Advice: Find or create a retail product that complements your network marketing opportunity. This product should provide value to your prospects and help them solve a specific problem. By doing so, you build trust and increase the likelihood that they’ll join your business in the future.

Step 5: Your Network Marketing Business

Finally, after you’ve provided value through the first four steps, it’s time to introduce your network marketing business. By this point, you’ve already proven to your prospect that you’re a leader worth following. They’ve received value from you, they trust you, and they’re ready to hear about your opportunity.

When you get to this step, the selling process becomes much easier. Because you’ve built a relationship with your prospect and provided them with real value, they’re more likely to listen to what you have to offer. This is where your long-term residual income is created, and leadership development takes place.

At this point, you’re not just selling a product—you’re offering them a chance to join your team, become a part of your community, and build a business that can provide financial freedom. And because you’ve done the groundwork, the likelihood of getting a sign-up is significantly higher.

“It’s like proposing on the tenth date after a whirlwind romance. They’ve already fallen for you—they’re just waiting for you to pop the question.”

Actionable Advice: When introducing your network marketing opportunity, focus on how it can solve your prospect’s problems and help them achieve their goals. Use the trust and rapport you’ve built to make a compelling case for why they should join your team.

The Power of Giving Value: Why It’s All About Them, Not You

If there’s one thing you take away from this article, let it be this: Give value, value, value to your marketplace. It’s never about you—it’s about your prospect. The more value you provide, the more people will be attracted to you, and the more successful your business will be.

At the core of attraction marketing is the principle of giving. The more you give, the more you get. When you focus on helping your prospects solve their problems, improve their lives, or achieve their goals, you position yourself as a leader and a trusted advisor. And when people trust you, they’re more likely to do business with you.

Think about it: would you rather buy from someone who’s just trying to make a sale, or from someone who genuinely wants to help you succeed? The answer is obvious. By giving value first, you create a relationship based on trust and mutual respect. And that’s the foundation of a successful network marketing business.

“It’s like being the guy who always brings snacks to the party. People love snacks, and they’ll keep inviting you back for more. Be the snack guy.”

Actionable Advice: Always lead with value. Whether it’s through content, products, or personal interactions, focus on helping your prospects before asking for anything in return. This approach not only builds trust but also positions you as a leader worth following.

My Free Gift for You: The Secret to Solving Your Lead Generation Problem Forever

Now, I know what you’re thinking: “This all sounds great, but how do I actually do it?” Well, I’ve got some good news for you. I’ve cracked the code on lead generation, and I’m ready to share it with you.

At NetWave this week, you’re going to learn my “5 Simple Steps to Solve Your Lack Of Network Marketing Leads Problem Forever.” This strategy is simple, effective, and I believe anyone can do it.

The truth is, most network marketers have no clue how to generate leads online. They’re still stuck using outdated offline methods that just don’t work in today’s digital world. But I’m here to change that. I’m going to show you how to use the internet to generate free leads and build your business online.

And the best part? This training is completely free. All you have to do is hit the JOIN button on our secret group and make sure you show up for the training. Trust me, you don’t want to miss this.

“Think of it like getting the cheat codes to a video game. Suddenly, everything that seemed hard before becomes a whole lot easier.”

Actionable Advice: Join the NetWave team and mark your calendar for the training. Be ready to take notes, ask questions, and implement what you learn right away. The sooner you start using these strategies, the sooner you’ll start seeing results.

It’s Time to Become a Smarter Network Marketer

So, there you have it—the secrets of attraction marketing and how you can use them to turn your network marketing business into a magnet for success. It’s time to stop chasing people down and start attracting them to you. It’s time to position yourself as a leader, provide value, and build a business that works for you.

Becoming a smarter network marketer isn’t just about working harder—it’s about working smarter. It’s about understanding the principles of attraction marketing and using them to your advantage. And it’s about giving value to your marketplace, so people are naturally drawn to you.

So, what are you waiting for? Join the NetWave team, learn the secrets of lead generation, and start building your business the smart way. You’ll be glad you did.

Your friend in success,

Lusabara Essau