Let’s be real—at some point, we’ve all fantasized about going viral.

That dopamine hit of millions of views, thousands of new followers, and endless notifications rolling in feels like the ultimate goal.

And if you’re building a business using content, it’s easy to think, “If I could just go viral, everything would take off.”

But here’s what nobody tells you…

Virality-at-all-costs is a TRAP.

And if you don’t know how to escape it, you’ll waste months (even YEARS) chasing the wrong numbers and wondering why your bank account doesn’t reflect your views.

In this post, I’m going to break down why chasing virality is killing your business—and what you need to focus on instead if you want to generate high-quality leads, sales, and income with content.

The Harsh Truth About Virality

When I first started making content, my only goal was to go viral.

I studied the algorithms, tested clickbait headlines, and obsessed over engagement tactics.

And one day, it finally happened.

🚀 3.2 MILLION views in 48 hours.
📈 5,000 new subscribers overnight.
💰 And ZERO money to show for it.

I was crushing it in terms of vanity metrics, but my bank account? Crickets.

Because here’s the truth:

Virality ≠ Business Growth.

Going viral at all costs is like throwing a massive party where thousands of people show up, eat all the food, and leave without paying.

The people who watched my viral video weren’t my ideal customers.

They were random viewers who were never going to buy from me.

I had built an audience of the wrong people, and when I tried selling to them, I realized they weren’t interested.

That’s when I learned about the most important concept in content marketing…

On-Target Shares: The Secret to Building a Business with Content

If you’re using content to grow a business, you don’t need random views.

You need on-target shares.

Here’s the difference:

Virality-at-all-costs	On-Target Shares
Reaches anyone & everyone	Reaches your exact dream customer
Focuses on views & likes	Focuses on shares & conversions
Misaligns the algorithm with random traffic	Trains the algorithm to find the right audience

See the difference?

On-target shares = business growth.

Virality-at-all-costs = a frustrating hamster wheel.

Let me break it down for you…

The Audience Matching Problem (Why Most People Fail at Content Marketing)

Imagine you run a marketing agency that sells services to golf course owners.

That means your ideal audience is business owners who run golf courses.

You start creating niche, valuable marketing content to attract them.

But after a few videos, you don’t see much traction.

So you decide to go broad.

You make a video about Tiger Woods’ mental toughness strategies—a topic loosely related to golf but completely unrelated to golf course owners.

And guess what?

🔥 BOOM! It goes viral! 500,000 views overnight!
🎉 5,000 new subscribers!

Success, right?

Wrong.

Because here’s the issue:

❌ 4,800 of those 5,000 new subscribers are just teenage golf fans who love Tiger Woods.

Now, when you go back to making golf course marketing content, the algorithm is confused.

It pushes your next video to the wrong audience, they ignore it, and now your content flops harder than ever before.

THIS is the problem with chasing broad virality—it trains the algorithm to send you the wrong people.

And once that happens, it’s almost impossible to recover.

How to Fix This and Attract Your Ideal Customers

If you want high-quality leads and consistent sales, your content strategy needs to focus on PRECISION, not popularity.

Here’s the new game plan:

Step 1: ONLY Make Content for Your Ideal Customer

• Every post should be laser-focused on your dream client.
• If it doesn’t speak directly to them, don’t make it.
• Even your “broad” videos should be framed for them.

📌 Example: Instead of “Tiger Woods’ Mental Toughness,” try:
“How Golf Course Owners Can Use Tiger Woods’ Mental Strategies to Close More High-Paying Members”

This keeps the topic interesting while only attracting your ideal clients.

Step 2: Optimize for Shares, NOT Likes

• Likes don’t matter.
• Views don’t matter.
• SHARES = Money.

Why?

Because when someone shares your content, they’re doing free marketing for you.

And the algorithm LOVES content that gets shared.

👉 How to Get More Shares:
✅ Teach something so valuable they HAVE to share it.
✅ Say something so bold they WANT to share it.
✅ Make them look smart by sharing it.

Step 3: Mix Broad and Niche Content (But Keep It On-Target)

You need a mix of:

• Broad content (to attract new people).
• Niche content (to convert them into buyers).

🚀 Broad Example: “How Golf Course Owners Can Get More Members with Facebook Ads”
🎯 Niche Example: “The Exact Facebook Ad Funnel That Got 12 New Members for [Golf Club Name]”

Every piece of content should bring in the right people and keep them engaged.

Quality > Quantity

You don’t need millions of views.

You don’t even need 100,000 followers.

If you dial in on-target shares, you’ll get:
✅ The RIGHT audience.
✅ More sales & leads.
✅ A content machine that feeds your business 24/7.

So the next time you feel the urge to chase virality, remember:

👎 Viral = random followers & wasted time.
👍 On-Target Shares = business growth & bank deposits.

Check your ego on vanity metrics, and start cashing the real checks.

🚀 Join NetWave and let’s build your content machine together. 🚀