Does this sound familiar? You just signed up for an amazing network marketing opportunity. You’re pumped. You sit down with your list of 100 names—friends, family, the guy who sold you a coffee once—ready to share your new business. You fire off excited messages, hop on calls, maybe even corner a friend at a get-together to pitch the opportunity of a lifetime.

And then… crickets. Or worse, awkward rejections. Your cousin avoids your calls. Your college buddy suddenly “has to think about it” for the next six months. You can practically see people backing away as you approach, opportunity brochure in hand.

I’ve been there. Nearly every network marketer has. I remember driving home after yet another failed meetup where I tried so hard to “close” a prospect who clearly wasn’t interested. I felt frustrated, embarrassed, and wondered if I was cut out for this business at all.

Here’s the truth: It wasn’t us that was the problem—it was our approach. We were taught to chase and close, when we should have been learning to attract and serve. The game has changed, and today I’m going to share exactly how the top earners are building massive teams without that icky chasing feeling.

By the end of this post, you’ll have a blueprint for MLM recruiting and sponsoring that flips the script. No more being an unwanted salesperson— you’ll be the trusted leader people come to. We’ll cover how to shift from hunter to magnet, why it’s about building networks (not just making sales), and a step-by-step “Line ‘Em Up” method to get prospects lined up saying “I want in.”

Sound good? Let’s dive in.

From “Chase and Close” to “Attract and Serve”

When I started in MLM, I was told the key to success was a simple formula: find people, chase them down, and close them. In other words, hustle hard and don’t take no for an answer. If someone said they weren’t interested, I was taught to push harder or find someone else and repeat.

That approach turned me (and many of us) into what felt like a desperate salesperson. Chasing after anyone with a pulse and a credit card became the daily routine. It’s exhausting, right?

Here’s the kicker: Top network marketers rarely “chase” at all. They don’t need to. Instead, they’ve learned to attract prospects by offering genuine value and solving problems before ever asking for anything in return. They focus on serving, not just selling.

Imagine walking into a room of prospects who are already excited to hear about your business. They approach you with questions. They’re pre-sold because they’ve seen how you can help them even before you talk business. That’s the power of “attract and serve.”

Shifting to this mindset changed everything for me. I went from feeling like a hunter on the prowl—always looking for my next “kill” (ugh)—to feeling like a farmer, planting seeds and nurturing relationships. Instead of trying to convince uninterested people, I started putting out helpful content, tips, and advice that drew in interested leads.

And you know what? The business started coming to me. Prospects who resonated with my message would reach out, curious about what I was doing. Some even apologized for not responding to me earlier! The difference was night and day: I stopped being the annoying salesperson and became a trusted advisor.

This is the essence of “Attract and Serve.” It means:

• Attract: Put out value that pulls people in like a magnet. Become someone worth following.
• Serve: Focus on helping others solve their problems, whether or not they join your business immediately.

When you do this right, you create a kind of gravity. Prospects come into your orbit naturally. No more awkward cold calls to friends who secretly dread hearing from you. No more feeling like you have to corner people or trick them into a meeting.

The best part? Attracting people who actually want to hear from you is way more fun and fulfilling than chasing those who don’t. Your confidence soars because you’re not in the rejection business anymore; you’re in the attraction business.

So if you’ve been stuck in “chase and close” mode, it’s time to let that go. Let’s look at how to actually make this shift practical in your MLM hustle.

It’s Not About “Selling MLM” — It’s About Building a Network

Network marketing isn’t about pushing products; it’s about connecting people (notice the linked icons above). Pop quiz: What business are you really in? If you answered “selling my MLM’s products” or “recruiting people into my opportunity,” think again. The truth is, top earners know the real product is the network itself — the community of people working together, trading value, and pushing each other toward success.

Yes, products get sold and people join teams, but your goal isn’t to sell a kit and move on; it’s to bring someone into your circle and help them thrive so both of you grow.

Early on, I thought I had to become a master salesman to succeed. I memorized the product facts, rehearsed the compensation plan presentation to the point I could do it in my sleep. I was armed to “sell” anyone at any time. But guess what? Prospects could sense my commission breath from a mile away.

I was so focused on making a sale or signing a recruit that I forgot to make a connection. People don’t join MLMs just because the products are cool or the pay plan is juicy. They join because of you — your passion, your vision, and the relationship you build with them. They want to be part of something, to belong to a team that supports them.

So, what if you stopped trying to sell your MLM opportunity and instead aimed to build a network of raving fans and future leaders?

Here’s what that looks like in practice:

• Genuine Connections: Spend time getting to know people without a sales agenda. Find out their goals, struggles, and what makes them tick. This makes you more than a marketer; it makes you a friend and mentor.
• Community First: Create a sense of community around you. Maybe it’s a Facebook group where you share tips, a weekly Zoom hangout for motivation, or a local meetup of entrepreneurs. Give people a tribe to belong to.
• Mentorship Over Salesmanship: When someone joins your team, don’t vanish after they sign up. That’s when the real work begins. Help them get results. Be there to guide, answer questions, and celebrate their wins. Your “network” strengthens when each person in it feels supported.

Think about it: would you rather be sold into something, or invited into a community that cares about your success? The second option is a no-brainer. And that’s the experience you want to create for prospects.

When you prioritize building a network, two magical things happen:

1. Retention goes up: People stick around because they feel connected. They’re not just in an “opportunity,” they’re in a family. This means your team (and income) grows more steadily instead of the revolving door of recruits quitting.
2. Referrals roll in: Happy team members and customers love to spread the word. They’ll naturally tell friends and family, “You’ve got to check this out, our team is amazing!” Your network starts growing itself through the power of relationships.

So ask yourself, how can you focus more on connecting and less on selling? How can you shift from being a salesperson to being a community leader? That’s the mindset that creates long-term MLM success.

Lead with Value, MLM Second

Now let’s talk strategy: How do you actually attract people to you and build that network? It starts with one simple (but game-changing) principle: Value first, business second.

In plain English: give before you ask. Offer solutions, information, or help before you ever talk about your MLM products or opportunity. Become a person who regularly delivers value, and trust me, people will pay attention.

I learned this after an a-ha moment when one of my now-top recruits told me why she finally called me back. She said, “Every time I talked to you, I walked away with some useful tip or insight—whether I signed up or not. You always helped me without pushing me. I figured if being on your team meant more of that, I wanted in.”

That conversation floored me. It hammered home a truth I’d been tiptoeing around: People join you because of the value you bring into their life. Not because you have the best protein shake or the slickest comp plan diagram.

So, how can you lead with value? Some practical examples:

• Share Helpful Tips Publicly: Maybe you’re in a health and wellness MLM—share your best nutrition hack that helped you drop 10 pounds, or a quick home workout routine. No mention of your shake or pills, just pure value. Let people associate you with useful, actionable advice.
• Offer a Free Resource: Create a simple PDF or video series related to your niche that anyone can benefit from. If you sell skincare, maybe “5 DIY Tricks for Healthier Skin this Winter.” Give it away for free to anyone interested. This positions you as an expert who gives, not just a rep who wants to sell something.
• Help Solve Problems in Forums/Groups: Join Facebook groups, Reddit threads, or community forums in your niche (entrepreneur groups, health forums, etc.). Look for questions or problems you can help with. Provide a genuinely helpful answer without immediately pitching your business. People will notice and often check out your profile or even DM you because you stood out as someone who knows their stuff.

The beauty of leading with value is that it naturally creates curiosity about you and what you do. When you’ve helped someone or taught them something useful, they’re left thinking, “Who is this person and what are they about?” They might start following you, consuming your content, and coming to you when they’re ready for more.

Contrast this with the typical “Hey girl, I have an opportunity for you!” cold messages. One clearly feels better than the other, right? By giving first, you build goodwill. It’s like making deposits in a trust bank account. Later, when you mention your business or invite someone to look at your opportunity, they’re far more open because you’ve already given them so much.

A key thing to remember: Value can take many forms. It could be education, inspiration, entertainment, or even just making someone’s day. Maybe you post an uplifting story that motivates other struggling entrepreneurs to keep going. That’s value too! You want to become the person who lights up the room (or the social media feed) with positivity and helpfulness.

Make it a rule: every single day, ask “How can I add value to my network today?” When you consistently do that, your MLM opportunity naturally weaves into the conversation at the right time. By then, people feel like they almost owe you their attention because of everything you’ve given. And guess what? They’ll actually listen when you share your business.

Remember, value first, MLM second. It’s a simple shift, but it’s like flipping a switch from repellent to magnet for prospects.

Attraction Marketing: Become a Magnet (Not a Bug Zapper)

There’s a reason it’s called attraction marketing—you become a magnet for prospects. Instead of chasing people down, you draw them in by showing how your product or business can improve their lives. (Think of metal filings drawn to a magnet, like in the image above.) In other words, show, don’t just tell.

Instead of blasting out “Join my team!” posts, you demonstrate through your lifestyle, stories, and content how your product or business can improve lives. You basically attract interest by living the example and sharing insights, rather than just going for the jugular with sales pitches.

Here’s an analogy: Think of prospects like butterflies. If you run after butterflies with a net (old-school chasing), they’ll scatter. But if you plant a garden full of the flowers they love, they’ll naturally come flutter around you (attraction). Your content, your personal brand, and how you carry yourself online are your “garden.”

Some key attraction marketing moves:

• Share Your Story: People love stories. Talk about how you overcame a problem that others might relate to. For example, “I used to have zero energy by mid-afternoon, chasing my kids around… until I found a natural solution that’s got me feeling like Supermom again.” You don’t even have to mention the product name — you just created curiosity. People thinking, “What’s your secret?” will ask or keep following your posts.
• Post Results (Subtly): Did your product help you or a client lose weight, save money, get whiter teeth, whatever? Share the result or benefit, like a before-and-after or a testimonial, but without screaming “Buy my thing!” It might be as simple as a photo of you holding old jeans that are now too big, captioned: “Never thought I’d be 2 sizes down by summer just by changing my morning routine. Feels amazing!” See how that would pique interest?
• Lifestyle & Benefits: Maybe your MLM business gave you the extra cash to pay off debt or the flexibility to attend all your kid’s school events. Share that! “Today, I got to surprise my son by showing up to his midday school play. A year ago, I’d have been stuck in a cubicle. Grateful for the freedom I’m building. Best feeling ever.” This isn’t bragging—it’s inspiring others and softly hinting that something (your biz) made it possible.

The golden rule of attraction marketing: Curiosity, not resistance. You want people to say “Tell me more!” not “Ugh, here comes another pitch…”. By focusing on stories, benefits, and authentic sharing, you let people connect the dots and approach you.

Now, let’s address the skeptics: Does attraction marketing mean you never reach out or follow up? Not exactly. You will still talk to people and invite them—but by the time you do, they should already have a positive impression of you. They might have seen your valuable posts or heard about you through a mutual friend. In other words, they’re “warm” and you’re not a stranger hitting them up out of the blue.

Attraction marketing also positions you as a leader or at least someone worth listening to. You become the go-to person in your circle for information on your niche (health, wealth, skincare, whatever it is). And leaders naturally attract followers. It’s human nature.

Remember the phrase: “Facts tell, stories sell.” In attraction marketing, you lean heavily on relatable stories and experiences that sell people emotionally on the idea that “Hey, if it worked for them, maybe it can work for me.” And since you’re not directly asking or pressuring, people feel safe checking it out. You’re inviting, not trapping.

So start thinking of yourself as a magnet. Every piece of content you put out there, ask: “Is this attracting or repelling? Is this adding value and curiosity, or is it just another solicitation?” When you get this right, you’ll have prospects commenting, messaging, and joining your email list to learn more—voluntarily. It’s a beautiful thing to behold.

Alright, we’ve covered the mindset shifts and the overarching strategy. Now let’s get into the meat: how do you actually get people from interested to on your team? Time for the step-by-step recruiting game plan I like to call “Line ‘Em Up.”

The “Line ‘Em Up” Recruiting Formula: Four Steps to Yes

“Line ‘Em Up” is all about having a steady stream of prospects lined up to hear about your business, and moving them smoothly from stranger to teammate. It’s not magic—it’s a process. And when you work it consistently, it feels like magic because you’ll always know your next step with any prospect. No more winging it or feeling lost.

Here’s the 30,000-foot view of the four steps:

1. Lead Generation – Finding people to talk to (and having them find you).
2. Prospecting – Starting the conversation and qualifying interest (not begging or convincing).
3. Presentation – Sharing your opportunity in a clear, compelling way that highlights benefits.
4. Handling Objections – Addressing concerns with empathy and info, so the prospect feels understood and empowered to make a decision.

Let’s break each one down with some detail and examples, so you can plug this into your business today.

Step 1: Lead Generation – Fill Your Pipeline with Prospects

In MLM, your pipeline of potential prospects is your lifeblood. Lead generation simply means proactively creating ways to meet or connect with new people who could be interested in what you offer. There are three main buckets to draw from:

• Warm Market: These are people you already know (friends, family, colleagues, social media contacts). Instead of spamming them, approach your warm market the Attract and Serve way. For example, invite them to check out something valuable (remember that free resource or group we talked about). Warm market leads are easier to approach because they know you—but tread carefully and don’t burn bridges by being pushy.
• Cold Market: Strangers, essentially. This could be through social media ads, joining new communities, attending events, or even chatting with someone in line at Starbucks. With cold market, attraction marketing is crucial. You might run a simple Facebook ad offering that free PDF guide you made, or you might post engaging content with the right hashtags to draw in people who don’t know you yet. Cold leads need more warming up (they need to see your value consistently), but they are limitless once you get the hang of it.
• Referral Marketing: One gem many ignore. A happy customer or team member can refer others to you. Or even someone who didn’t join might say, “Not for me, but my friend Mike was looking for something like this.” To encourage referrals, just ask! If someone gets value from you, say “Hey, do you know anyone else who might want these tips or might be looking to earn extra on the side? I’d love to help them.” Referrals come in practically pre-sold on you because they trust the person who referred them.

Think of lead gen as constantly sowing seeds. Some will sprout now, some later. The key is to make lead generation a habit, part of your Daily Method of Operation (more on that soon). Maybe it’s 5 new social media connections a day, or starting 3 new conversations in groups, or attending one networking event a week. Keep filling that pipeline!

Real-world example: I had a teammate who was a busy mom with zero time for home parties or long calls. She decided to focus on Instagram for lead gen. She shared daily mom-life hacks and a peek into her home business journey (attraction marketing at work). Every day she also commented genuinely on a few other mom bloggers’ posts and followed new people who fit her audience. Within a month, she had consistent DMs from other moms curious about how she “did it all.” Those DMs turned into phone chats and eventually new team members. She never “cold called” anyone—she attracted them and was constantly adding new leads to her funnel by being social and helpful online.

The bottom line in lead generation: always be meeting new people or getting in front of new eyeballs. You can’t control who says yes, but you can control how many folks you reach. And more exposure (done the right way) equals more interested prospects, period.

Step 2: Prospecting – Qualify, Don’t Convince

Okay, you’ve got leads flowing in — great! Now what? This is where prospecting comes in: starting conversations with those leads to see if there’s a mutual fit. Notice I said see if there’s a fit — not make them fit or force a yes. Prospecting is like being a talent scout, not a telemarketer.

The biggest mistake here is trying to convince everyone to take a look. Instead, think of yourself as a sorting machine. You’re simply sorting out who is open and interested from who isn’t (at least not right now). This takes so much pressure off! You’re not out to twist arms; you’re out to find the genuinely curious folks already looking for what you have.

How do you qualify vs. convince? A few tips:

• Ask Questions and Listen: Start a casual conversation. If it’s someone from your warm market you haven’t spoken to in a while, catch up first. If it’s a new connection, maybe comment on something they shared or thank them for checking out your content. Then, ask questions. “What do you do?” “How are things going with [their job/interest]?” People love to talk about themselves, and their answers often present natural openings. They might mention they hate their job, or they’re into health, or looking for a change. If they express a need or pain point your MLM could solve, that’s your green light to say, “Hey, I might have something that could help with that—no pressure, but would you be open to a quick chat about it?”
• Use a Qualification Script or Formula: Some find it helpful to have a simple script. For example: FORM (Family, Occupation, Recreation, Message) – chat about family, work, hobbies, then share your message/opportunity if appropriate. Or use something like: Compliment -> Ask -> Invite. E.g., “I love the positive posts you share (compliment). Are you also in the coaching field or just naturally motivational? (ask) … Actually, the reason I asked is because I’m part of a project helping people like you leverage those skills to build income on the side. Would you be open to learning more? (invite)”
• Don’t Vomit the Opportunity: When someone shows a hint of interest, don’t unload everything at once. Prospecting is preliminary. Your goal is simply to schedule a proper presentation or send them a link for later. You might say, “Cool, I’ll shoot you a link to a short video that explains what I’m working on. If it resonates, we can talk more. Sound good?” Keep it light and low-key.

The mindset to adopt: Some will, some won’t, so what — next! You’re looking for the ones who are looking for you. If a prospect gives a clear sign they’re not interested, bless and release. Do NOT chase them down or nag — remember, we’re done with that. A polite “No worries at all. If you ever change your mind or know someone who might be open, I’m here to help,” keeps the door open without being pushy.

One more thing: follow-up is part of prospecting. People get busy or forget. If someone said “send me the info” and then ghosted, it’s often not a true no. A friendly follow-up in a couple days like, “Hey [Name], I know life gets busy. Just wanted to check if you got a chance to watch that video? No rush, just wanted to make sure it didn’t get buried in your inbox,” can revive the conversation. Prospects appreciate when you follow up because it shows you care, as long as you do it professionally.

In summary, prospecting is your filtering stage. You’re sifting through your growing list of leads to find the gold. Qualify quickly, invite politely, and spend your energy with the interested, not the indifferent.

Step 3: Presentation – Clear, Concise, and Benefit-Driven

Now we’ve got a willing prospect who’s agreed to learn more — awesome! Step 3 is the presentation. This is where you lay out your opportunity or product in a clear way that makes them think, “I need this in my life.”

Here’s the golden rule of presentations: Keep it simple and focused on benefits. Too many network marketers make the mistake of turning their presentation into a science lecture or a 60-slide snooze-fest. Your prospect doesn’t need to know every ingredient in your product or every bonus in the comp plan up front. They want to know, “What’s in it for me?”

So tailor your presentation (whether it’s a one-on-one chat, a Zoom slideshow, a webinar, or even sending a video from your company) to hit their hot buttons:

• Address Their Why: By now you should have an idea of why this person is looking. Are they sick of their job? Do they need extra income? Do they love the product niche (like fitness, travel, skincare)? Start by acknowledging that. “You mentioned you were looking for a way to spend more time with your kids and still earn well, right? Well, that’s exactly what got me interested in this too…” — now they know you’re thinking of their needs.
• Share Your Story Briefly: People don’t just buy products or businesses; they buy stories and people. Share a 2-minute version of why you joined and what it’s doing for you (or others on your team). For instance, “I joined because I saw a way to eventually leave my 9-to-5. In my first 3 months, I was able to cover my car payment with this. And I’m not the only one—our team has stay-at-home moms, retirees, even college students all getting results.” Keep it relatable to them.
• Highlight Benefits Over Features: If you’re selling a product, talk about the benefits (outcomes) more than the features. “This shake has XYZ ingredient” is a feature. “This shake could help you lose those stubborn 10 pounds and feel full of energy, without skipping meals” is a benefit. If you’re selling the biz opportunity, the features are the comp plan, the company background, etc. But the benefits are “more freedom, extra income, being your own boss, personal growth, community,” etc. Lead with those because that’s what emotionally drives people to join.
• Use Tools and Keep It Duplicatable: One secret of MLM presentations: you don’t actually want to be too slick or seem like an infomercial pro. Why? Because your prospect might think, “I can’t do what they do.” You want them thinking “I can do this too.” So, use simple tools like a short video or a flipchart or a one-page overview. That way, they see that all they’d have to do is share this same tool with others. It looks easy and duplicatable (which is crucial if you want them to join your team).

In my early days, I made the error of info-dumping on prospects because I was excited by every little detail. I’d chat someone’s ear off for an hour and a half, only to have them politely say, “I’ll think about it.” Meanwhile, one of my mentors was casually signing up people over 20-minute coffee meetings. The difference? He stuck to the basics and made it conversational, always circling back to how it benefits them.

A good presentation might be as straightforward as: share a quick personal story, show a short company video or a few slides hitting the high points, answer a couple questions, and then ask them what they liked best. Seriously, it can be that simple. In fact, for online prospects, sometimes all you need is to send them your replicated website or a recorded webinar after a quick intro call, then set a time to get their questions answered. There’s no one-size-fits-all, but simpler is generally better.

Pro tip: Always end your presentation with a clear next step. Don’t just say “So… what do you think?” Instead, ask something like, “On a scale of 1-10, how interested are you in getting started?” or “Can you see yourself doing this with us?” This invites them to express where they’re at. If they say “I’m a 7 or 8,” you can ask, “Great, what’s holding you back from being a 10?” That brings out any objections or hesitations, which leads us right into the next step.

Step 4: Handling Objections – Empathy and Information

Ah, objections — the questions or concerns that pop up in your prospect’s mind. Expect them, welcome them. Objections are actually a good sign; it means the person is seriously considering things (if they weren’t interested at all, they’d just say no and shut the door). So when you hear an objection, don’t get deflated — lean in with empathy.

Common objections in MLM recruiting often sound like:

• “I don’t have the money to join.”
• “I don’t have time to do this.”
• “Is this one of those pyramid things?”
• “I’m not a salesperson.”
• “Let me think about it/talk to my spouse.”

First, listen fully. Let them finish explaining their concern. Then respond in a way that shows you understand. The worst thing you can do is make them feel dumb for asking, or instantly go into a defensive hard-sell mode.

Use the Feel, Felt, Found framework if you’re not sure how to start. It’s a classic because it works wonders:

• “I understand how you feel. A lot of people on our team felt the same way initially. Here’s what they found…”

This approach validates their concern and shows they’re not alone, then you provide info to help them see it differently.

For example:

• Objection: “I love this, but I just don’t have the time for a side business.”
  You: “Totally get it, I felt super busy too. Honestly, I wondered where I’d find any extra hours in the week. What I found was by starting small — like 30 minutes a day after the kids went to bed — I could build this. And those little pockets of time added up. Now, a few months in, I’m actually able to free up more time because of the extra income coming in. Crazy, right? If I showed you a simple daily routine that fits into your schedule, do you think that might help?”

• Objection: “Is this a pyramid scheme or something?”
  You (empathetic chuckle): “Haha, I asked that too at first, no worries. A pyramid scheme is illegal and has no real product. Our company has been around X years and sells real products people use every day. And trust me, I wouldn’t put my reputation on the line if this was something sketchy. What I did find is that network marketing is just a different way of distributing products — kind of like word-of-mouth meets franchise ownership. Except you can start at a fraction of the cost of a franchise. Does that clear it up a bit?”

The key is to keep your tone helpful and low-pressure. You’re essentially giving them the information they need to make an informed decision, and reassuring them that their concern is valid and surmountable.

Another technique: tell a quick story of someone who had the same objection and overcame it. “You know, my friend Jake said the same thing about not being a salesperson. He was a total introvert, honestly. But we showed him how this business is more about sharing something you care about and helping others, not the old-school sales tactics. Now he’s one of the top performers on our team because he listens and cares, and people trust him. I think you’d be great at this for similar reasons.”

Finally, know when to wrap it up. If you’ve addressed their questions and they still seem on the fence, it’s okay to give them a little space, but with a clear follow-up plan. “I can tell you’re thoughtful about this decision, which I respect. Why don’t we do this — take a day or two to mull it over. I’ll check back with you on Friday. And in the meantime, I’ll send you a couple short testimonials from folks on our team who were in a similar spot, just so you can see their perspective. Sound good?”

By handling objections calmly and confidently, you show leadership. Prospects often test to see how you react under pressure. When you stay cool and supportive, they think, “Yeah, this person would be good to work with.” And that’s what you want!

Now we’ve gone through the journey: you’ve attracted leads, prospected to find who’s interested, presented like a pro, and handled their concerns. This “Line ‘Em Up” process, when done consistently, will have you welcoming new team members regularly. But there’s one more piece that ties it all together: doing these actions consistently through a smart daily routine.

The Daily Method of Operation: Small Daily Moves, Big Long-Term Gains

Here’s a secret of every MLM rockstar: they have a Daily Method of Operation (DMO) — a set of little actions they do day in, day out, that keep their business growing. It’s not random. It’s a routine. And it works kind of like compound interest in a bank account: each day’s effort might seem small, but over time the results explode.

Now, some people hear “daily routine” and cringe, thinking it’s tedious. But this isn’t filing paperwork or organizing your sock drawer. I’m talking about daily guerrilla marketing moves — simple, often unconventional actions that have an outsized impact, especially when done consistently.

What might a power-packed MLM daily routine include? For example:

• Connect with 5 New People: This could be as straightforward as sending 5 friend requests or follows on social media (with a relevant note or comment so it’s genuine), or saying hi to a neighbor or parent at your kid’s school. It’s a small guerrilla tactic of always expanding your network in a friendly way.
• Post 1 Value Piece: Maybe it’s a Facebook post, an Instagram Reel, a TikTok, or a LinkedIn article — somewhere your prospects hang out. Share something valuable or interesting (remember: attraction marketing). Do it every day so your presence is constantly felt and you’re always on someone’s radar in a positive way.
• Follow Up with 2-3 Prospects: Shoot a quick message to people in your pipeline. It could be touching base with someone who downloaded your free guide (“Hey, how did you like the guide?”), or following up with a prospect who saw a presentation recently. Regular follow-up is a guerrilla tactic in itself because so few actually do it consistently — you’ll stand out.
• Personal Development (15-30 mins): This might surprise you, but reading a few pages of a good book, listening to a motivation or training podcast, or watching a Russell Brunson video (wink) each day is huge. It keeps your mindset sharp and ideas flowing. A strong mind is your secret weapon in business.
• One Generous Gesture: This one is a bit unconventional. It could be giving a shout-out to a team member publicly, sending a thank-you note to a customer, or even commenting on someone else’s post to boost them up. It’s good karma marketing. When you lift others up, it comes back around — often in the form of goodwill and referrals.

These might sound simple (and they are), but doing them consistently is the hard part. That’s where having a supportive team and system comes in. In our NetWave team, for instance, we have a done-for-you DMO checklist that everyone follows. We even turn it into friendly competitions and challenges, because let’s face it, a little gamification makes the grind fun.

Why do these guerrilla-style tactics work so well? Because MLM success is a sum of tiny efforts repeated relentlessly. It’s not one big flashy move or viral video that builds a long-term business — it’s the day-to-day cultivation of relationships and visibility. Some days you’ll get nothing obvious out of it. Other days, boom — five responses at once and two sign-ups. But those boom days only happen because you laid the groundwork on all the other days.

I call it “guerrilla” marketing because it’s often unconventional and boots-on-the-ground. You might not have a $10,000 ad budget, but you can personally message 10 people with thoughtful comments. You might not have a marketing degree, but you can share your story on Facebook Live. These are grassroots tactics that cost little to no money, just your time and creativity. They’re perfect for network marketers.

And when you plug these into a daily routine, you create momentum. Your network (remember, we’re network builders now) sees you’re consistently there, consistently adding value, and consistently growing. That consistency builds trust and credibility — two things that are priceless in our business.

So if you haven’t already, sketch out your ideal DMO. It might be morning social media time, lunch break follow-ups, and evening content creation, for instance. Stick to it for a few weeks and watch how the compound effect kicks in.

By now, we’ve covered a lot: mindset shifts, attraction marketing, the recruiting process, daily tactics… You might be thinking, “This is great info, but can I really do this all?” The answer is absolutely YES — especially if you have the right support and mentorship backing you up. Which brings us to our finale…

Ready to Build Your Dream Team? Join the NetWave Movement

You’ve hung with me through this journey, so I know two things about you:

1. You’re serious about growing your MLM business, and
2. You’re exactly the kind of driven entrepreneur we love having in our NetWave team.

Everything you’ve read here — from attracting prospects, delivering value first, to our step-by-step “Line ‘Em Up” formula and daily guerrilla marketing tactics — is part of the NetWave culture and system. It’s the engine behind why our team is exploding with growth while so many others in network marketing are stuck in reverse.

But here’s the deal: reading about it and actually doing it are two different things. The real magic happens when you have a team that lives and breathes this new-school approach every single day. When you join NetWave, you’re not just signing up for an opportunity — you’re plugging into a ready-made blueprint and a family of entrepreneurs who will have your back at every step.

Imagine waking up tomorrow knowing exactly what to do to move your business forward. Knowing you have a proven DMO checklist waiting for you, a library of attraction marketing resources at your fingertips, and a mentor (hi, that’s me!) you can call on whenever you hit a snag. Imagine being able to tell prospects, “Join my team and you’ll get access to a system that does half the heavy lifting for you” — because we have automated funnels, training modules, and community support all in place within NetWave.

This is what sets NetWave apart. While others are still teaching their downlines to bug everyone within three feet or spam Facebook groups, we’re over here building an empire with modern tactics and having a blast doing it. We don’t chase, we attract. We don’t pressure, we serve. We don’t just recruit, we mentor and duplicate leaders.

If you’ve ever felt like you were meant for more in your MLM journey — more success, more impact, more enjoyment in the process — then consider this your open invitation. Now is the time to take action. The longer you stick with old methods that don’t work, the more frustration and precious time it costs you. Your future team, your financial freedom, and your personal growth are all right around the corner, but you have to make the leap.

So here’s my direct call to you: Join the NetWave team today. Not tomorrow, not “someday.” Right now. We’re growing fast and I want to make sure the most motivated, coachable people (like you) get a spot and can run with us.

When you click that “Join” button (or link below), you’re saying yes to transforming your business with a proven system and yes to the support network that will elevate you to new heights. You’re effectively shortcutting years of trial and error, because you’ll have the roadmap in your hands.

Don’t let this moment pass you by. You deserve to see what it’s like to build your MLM dream on your terms, with a team that’s reinventing how network marketing is done. If you’re excited (even a little nervous excitement counts!), trust that feeling and take the next step.

Opportunity is knocking right now. Will you answer and step through the door? I believe in you, and I personally can’t wait to meet you on the inside and welcome you to NetWave.

Let’s do this—together.

Click here to join the NetWave team and start your journey to the top.