Let’s get real for a second.

If it’s free, does it actually have value?

We all love free stuff. Free webinars. Free PDFs. Free training. We consume it like crazy. But how much of it do we actually put into action?

I was faced with this truth head-on not too long ago.

I RSVP’d for a speaker event that was about 25 minutes from home. I was pumped to go, even dressed up and ready to make moves.

But then, life happened.

I checked the time—already two hours late. If I left right away, I could still catch the last 30 minutes of a three-hour event.

Then, I thought about traffic. The hassle. The commitment.

So, what did I do?

I pulled back, and went back inside.

Why?

Because I didn’t have skin in the game.

The Problem with Free Content (And Why People Don’t Follow Through)

At NetWave, we produce a ton of free educational content—YouTube videos, Instagram carousels, LinkedIn posts, X threads—you name it.

But here’s the catch: Only about 30-40% of the people who sign up for a free webinar actually show up.

And even fewer take real action.

That got me thinking:

What if free isn’t the best way to serve people?

What if giving people something for nothing actually makes them value it… less?

The NetWave Shift—Why We Charge for Value Instead of Giving Everything Away

We made a bold decision:

Stop offering free classes.

Instead, we charge a small fee—something reasonable that everyone can afford. In our case, it’s $99.

Here’s what happened when we switched:

• People showed up.
• They were engaged.
• They actually did the work.

And—this is the best part—they got RESULTS.

Why?

Because when people invest, they pay attention.

Think about it…

If you pay $1,000 for a gym membership, are you going to skip workouts? Probably not. You’ve got skin in the game.

But if you get a free pass? It’s easy to blow it off.

The same thing happens in network marketing.

Too many people expect to grow their business on free knowledge and free content. But they don’t take action because they have zero investment.

Guerrilla Marketing—The NetWave Playbook for Attracting High-Quality Leads

Here’s where things get exciting.

At NetWave, we don’t chase leads.

We attract them.

How? Through guerrilla marketing.

Think of guerrilla marketing as the art of getting attention without breaking the bank.

It’s how we get people to come to us, instead of us hunting them down.

Here’s how we do it:

1. We Create Magnetic Content (That Leads to Action)
   • Instead of spamming “JOIN MY BUSINESS” posts, we craft high-value content that makes people lean in.
   • We share real stories, struggles, and solutions that make people think, “Wow, this is exactly what I need.”
   • Every post has one clear call to action—DM us, join our private group, or sign up for a workshop.
2. We Use a Permission-Based Approach (Not Salesy BS)
   • We don’t beg, chase, or cold message strangers.
   • Instead, we lead with value and let people come to us.
   • When they reach out? They’re already pre-qualified and interested.
3. We Leverage Mini-Paid Offers (That Filter Out the Time-Wasters)
   • Want to learn from us? Great, invest something.
   • We charge a small fee to attend our best training (instead of giving it away for free).
   • This means we only attract people who are serious about growth.

The result?

🔥 Higher conversion rates
🔥 Fewer time-wasters
🔥 A team filled with action-takers (not excuse-makers)

How This Applies to Your Network Marketing Business

If you’re still relying on:

❌ Cold messaging strangers
❌ Posting and praying
❌ Giving away too much for free (and wondering why no one takes action)

It’s time to pivot.

Here’s how you fix it:

✅ Create magnetic content that attracts people to you
✅ Use a permission-based approach instead of pushing
✅ Charge a small fee for your time (so only serious people show up)
✅ Build an audience of engaged, action-takers who WANT to work with you

This is exactly how NetWave is crushing it every single day.

And guess what?

You can do it too.

Want to Learn the NetWave Method?

We’re running a LIVE workshop on how to turn your content into a client (and team member) acquisition machine—without chasing, without spamming, and without being pushy.

🔥 How to attract the RIGHT prospects to YOU
🔥 The exact content formula that converts like crazy
🔥 How to scale without burnout (and actually enjoy the process)

This training isn’t free.

It’s $99.

Why?

Because we only want people who are serious about results.

💥 If you’re ready to start attracting clients and team members on autopilot—click below and join us.

This is your invitation. But it’s up to you to take action.

See you on the inside. 🚀